Pet Supplies and Pet Care Products: The U.S. Market and a Global Perspective
Table of Contents :
Chapter 1: Executive Summary
Introduction
Market Definition
Exclusions
Four IRI-Tracked Product Categories
Report Methodology
The Market
Retail Sales Slow in 2009
Figure 1-1: U.S. Retail Sales of Pet Supplies: 2005, 2009 and 2014 (in millions of dollars)
IRI-Tracked Sales at $1.9 Billion
Sales by Product Type
Natural and Organic Product Sales and Market Share
Retail Channel Shares and Trends
State of the Market
The Marketers
Number and Types
Second-Tier Multi-Category Marketers
Natural Product Specialists
Nestlé Purina Leads in IRI-Tracked Sales
Mergers & Acquisitions
Celebrities Weight In
Licensing Bigger Than Ever
The Private-Label Factor
Marketing and New Product Trends
Pet Market Advertising Tops $500 Million
Non-Traditional Media
Social Networking
Cause-Related Marketing
“Green” Initiatives
2009 a Record Year for New Product Entries
Dominant Themes Involve Premium Appeals
Retail Channel Trends
Economic Concerns Intensify Cross-Channel Competition
The PetSmart/Petco Dynamic Duo
Pet Superstores vs. Discount Stores
Independents and Supermarkets Continue to Slide
Non-Traditional Channels Gaining Ground
Independent Pet Stores Feel Economic Pinch
The Consumer
53% of Households Own Pets
Overview of Dog and Cat Supply Purchasing
Figure 1-2: Household Purchasing Rates for Dog or Cat Supplies by Category, 2009 (percent of U.S. households)
Two-Thirds Are Receptive to Affordable Natural/Organic Pet Supplies
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Chapter 2: The Market
Introduction
Market Definition
Exclusions
Four IRI-Tracked Product Categories
Trade Associations and Shows
Regulatory Agencies and Trends
Report Methodology
Market Size and Growth
Retail Sales Slow in 2009
Table 2-1: U.S. Retail Sales of Pet Supplies, 2005-2009 (in millions of dollars)
IRI-Tracked Sales at $1.9 Billion
Table 2-2: IRI-Tracked Sales of Pet Supplies, 2005-2009 (in millions of dollars)
Table 2-3: IRI-Tracked Sales of Pet Supplies by Category, 2009 vs. 2008 (in millions of dollars and units)
Table 2-4: IRI-Tracked Sales of Pet Supplies: By Category, 2005-2009 (in millions of dollars)
Table 2-5: Growth of IRI-Tracked Sales of Pet Supplies: By Category, 2006-2009 (percent)
Table 2-6: Dollar Change in IRI-Tracked Sales of Pet Supplies by Category, 2005-2009 (in millions of dollars)
Market Composition
Sales by Product Type
Figure 2-1: Share of U.S. Retail Sales of Pet Supplies by Animal Type: 2009 (percent)
Share of Dog Supply Sales by Product Category
Table 2-7: Share of U.S. Retail Sales of Dog Supplies: By Category, 2009 (in millions of dollar and percent share)
Table 2-8: Average Annual Dog Supply Expenses: By Category, 2009 (in dollar)
Share of Cat Supply Sales by Product Category
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